Transportation demand describes the amount and pattern of travel by people or goods in a defined area or network. Analysts may study origins, destinations, modes, time periods, and future scenarios using available data and stated assumptions. Results depend on the method and context. Demand analysis informs planning, but does not by itself determine whether a project should proceed.
Why it matters for owners
Demand studies can shape project scope, stakeholder review, and the data required for planning or design.
