Before writing about a project, decide what a prospective client needs to understand: the project type, the firm’s contracted role, the services delivered, and relevant constraints or decisions. A useful description might explain that the firm provided civil site design and permitting support for a commercial redevelopment. It should not imply that the firm designed the building, managed construction, or secured approvals unless those statements are accurate.
Check the client contract, confidentiality terms, intellectual property provisions, and any security requirements before publishing names, images, locations, or results. A client’s public announcement does not automatically give the firm permission to use the client’s name or project materials in its own marketing. Ask the project manager or contract administrator to locate the relevant approval terms. When approval is needed, request it from the client contact authorized to grant it, and keep the approval with the project record.
Be careful with infrastructure work. A public project description may still reveal sensitive facility details, access points, system weaknesses, or personal information. Leave out unreleased costs, security-sensitive drawings, and details that could put people or operations at risk. Use photographs only when the firm has the required rights and approvals. Verify the photographer’s license and any restrictions on editing, cropping, or online use.
Describe staff experience precisely. If someone worked on a project for a former employer, explain that it was their prior experience and do not present it as the current firm’s project history. Confirm that the person’s role and contribution are accurate, and obtain permission where needed.
Have the responsible technical lead check dates, design descriptions, claims, and terminology. Ask: “Can we substantiate each sentence from project records?” Keep a copy of the published text, its source documents, and approvals. Revisit the page if permissions change or a claim becomes outdated.
This is general education, not legal or engineering advice; contract terms, applicable law, licensed PE judgment, and local codes govern.
